Our Philosophy

We exist to support creatives in unlocking mental courage and entrepreneurial skills to achieve success and to inspire positive sustainable change. We seek to re-imagine the old world artisanal quality of possessions and experiences, from true works of art to everyday products, and fuse it with the handcraft movement of today. We invest in the power of creativity to cultivate leaders in thought, word and action.

No One Should Be Judged

Xpand at a glance

For Individuals:

* Events (Xpand Fest, Keep Asheville Beard and MORE!)

* Business Coaching and Educational Programs

* Grants for artists looking to expand arts access

For Businesses:

* Strategic Planning, Marketing & Event Consultations

* Art Brokering & Economic Development Collaborations 

* Project management of custom product

The Xpand brand currently consists of a nonprofit (Xpand Your Vision) and two LLC’s (Xpand Your Plan and XYD) along with a myriad of programs and events. These businesses collectively work together to uplift the creative economy through education/consultations, access to market, networking and community events. All businesses were originally formed and currently reside in Asheville, North Carolina but are continually growing and open to expanding organically.

Xpand Your Vision (XYV) is the community organizing nonprofit that primarily partners on events that inspire innovation and fund creative programming. Xpand Your Vision has been operating as a sole proprietor event planning/marketing company since 2012 and is currently undergoing the federal application process to be recognized as a 501(c)(3) nonprofit. Xpand Your Vision consists of an annual arts festival called Xpand Fest (in partnership with Xpand Your Plan), fiscal sponsorships, Regranting opportunities and other special events.

Xpand Fest is the one day outdoor signature event of the Xpand brand, held in June of every year. Xpand Fest highlights music and arts as an innovative tool towards inclusive development and social change. Since it’s inception in 2017, the festival has reached over a million people and has brought over 14,000 people to the streets of Asheville. This event along with all events associated with the Xpand brand was created to expand people’s vision of all art disciplines and to celebrate their profound societal impact locally and globally. Xpand Fest provides a platform to examine the imperceptible creativity around and how it relates to sustainability. In September 2015, world leaders adopted the 2030 Agenda for Sustainable Development, which includes a set of 17 Sustainable Development Goals (SDGs) to end poverty, fight inequality and injustice, and tackle climate change by 2030. The Xpand brand is excited to support these global efforts locally through providing a creative platform to have these conversations in our community and galvanize action. With additional opportunities on the horizon, Xpand will uses these sustainable principles in all additionally produced events.

Xpand Your Plan and XYD are the LLC wings of the Xpand brand and focuses on creative business coaching and event consulting as well as supporting professionals in accessing markets. Xpand Your Plan primarily consults on strategic planning, project management, marketing, publicity and social media but we also offer a vast network of professionals across disciplines that understand the unique needs of any creative business. XYD focuses on supporting artists and makers in growing their sales by providing them project management and access to larger markets through our network of business owners, developers, interior designers and more. We are currently focused on creating a maker catalogue to help streamline this process and to further support the arts industry in being seen as a powerful economic driver. 

Xpand believes that profit is important to the longevity of a company but believes stronger that equitable profit through social enterprise is the way to the long-term sustainability of a company, a community, and the world. Xpand commits itself to the greater good in everything we do and continues to develop innovative ways to bring artists together with their community for economic stability and healthy growth.

Our Staff

Johanna Hagarty

Founder & Executive Director

Jessica Potter-Bowers

Xpand Your Vision Board President

Morgan Markowitz

Special Event Operations Director

Autumn Trama

Special Events Food and Beverage // VIP Director

Become a member today to help support Asheville's Arts Community!

With a one time donation, you can become a member today and help to support Asheville’s arts community.